About Us

The firm's principal, Bob Harrell, is a nationally recognized travel expert in the United States and has been involved with the aviation and travel industries for more than 20 years. He founded Harrell Associates two decades ago, and since then has been regularly quoted in the national press on topics ranging from airfare and travel to the airline industry in general. Bob has extensive experience both with the distribution and supplier side of the travel industry.

At American Express, where he served as a vice president for almost eight years, Bob was responsible for the airfare management unit and airline supplier relations. He was also an authorized spokesperson for American Express Travel. Before his Amex stint, Bob worked at Pan American Airways for 15 years. The media conferred the title of airfare expert on him. Bob has a degree in aerospace engineering from the University of Virginia and an MBA from Dartmouth College - Tuck School of Business.


Bob Harrell