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Harrell Associates
89 Washington Place
New York, NY 10011
212-358-1709
877-871-2086 (toll free)
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Harrell Associates © 2006
Privacy policy
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Terms of use
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The Online Travel Benchmarking Group (OTBG) is a new division of Harrell Associates dedicated to comparing the airfare, hotel and car-rental pricing quoted on various online travel sites. Client data is analyzed and used to develop virtual trips, which are then routed to the sites. Through these concurrent booking simulations, we facilitate the comparison of fares offered by the major airfare websites.
OTBG uses various sources and techniques to develop standard or customized online travel benchmarking data for both domestic and international bookings. This includes the analysis of historical booking-source data to develop a testing plan that mirrors the source database in important booking variables such as advance purchase, trip length, departure/return times, booking window, day of week travel, minimum stay, use of alternate airports, nonstop/connection, penalty fare usage and preferred carrier usage.
Previous sites examined include American Express,
Carlson, Expedia, Orbitz, Priceline, Travelocity and World Travel. Customers include site owners such as American Express and independent rating organizations such as Consumer Reports.
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